Your sales page is an important facet of your online business. It does a lot of work for you. But are you making the most out of it? Many customers have last-minute objections that keep them from clicking on the final checkout button. By addressing such objections, you can seal the deal every time. This article focuses on one of the most effective strategies to optimize the close of your sales page.
Believe in what you’re selling
In order to slay it with the just leave close that is the focus of this article, your sales page needs to reflect that you believe in what you’re selling. Otherwise, it’s not just going to work. Successful sales people realize that it’s easier to be enthusiastic (and thus sell) a product when you truly believe in it. You should legitimately believe that what you’re selling is capable of improving your customer’s position.
Personalize your message
‘One size fits all’ mentality doesn’t work great with prospecting. Effective sales people are highly committed to learning as much as they can about their prospects. They invest dozens, even hundreds, of hours researching the mindset, needs, and motivations of their customers. This way, they are able to tailor their message. They have a clear understanding of the unique pain points that their prospects are facing, and are able to connect the dots as to why their product solves them.
Whatever medium you’re using to generate sales, each interaction with your prospects should provide value. It might be teaching your customers something new each time you reach out, or doing just about anything else that improves their situation. This way, you’ll set expectations why and people will be more willing to buy what you’re selling. Even in the sales page itself, provide ample value so that people will already be feeling excited by the time they get to the close.
Here’s How To Slay it
Indifference from someone perceived as a “sales person” hugely raises the prospect’s buying impulse. Now that you don’t want a sale, they’re more comfortable giving it to you. Always be encouraging and positive. No bad blood. Let prospects know that if this isn’t the right time for them, then you totally understand.
One easy way to do this is in the case of an OTO (One Time Offer), which is usually an extension of something you’ve already sold your prospects. It’s very easy to say “Look, I know that some people are going to read just the book (assuming you sold a book). They are gonna wanna read, try it out themselves, and all that’s great, and I got you! You can just leave right now. But I would be remiss if I didn’t share my done-for-you solution that’s gonna do all this other awesome stuff.” By making it sound as unthreatening as this, people are going to feel compelled to order.
That TINY extra phrase…
Immediately removes the pressure from the buyer.
The just leave close, combined with other above-board tactics for sales letters, works like magic. This technique can be applied to all your sales pages to encourage people to click on the sales button without even appearing like you’re doing so. It’s one sure way to optimize your sales messaging for better results.