Video is an increasingly popular medium for entertainment and education. Businesses are creating new videos to educate their consumers on products all the time. Personal trainers, dentists, chiropractors are publishing personally recorded videos to explain the benefits of their services to the online audience. Unless you’re still stuck in the last decade, you’ll want to use video for one purpose or another in your business. Getting in front of the camera can be a little intimating especially if you’re just getting started. Below are a number of essential tips to make you more comfortable.
1. Desensitization through frequency – the more we do things, the less scary they become. If you want to be more comfortable on video, you need to practice and practice. The beauty of it is that you can start practicing right off the bat. Simply make as many videos as possible (one after the other), then sit back and watch yourself. Be a little critical and identify mistakes that need correcting. Eventually, you’ll notice that you become more comfortable and relaxed.
2. Low stakes nature – ultimately nothing is life or death, nothing is THAT big of a deal, everything will move forward and no one is going to focus on any mistakes – little or big. Yeah. The legendary elephant in the room is just that – a legend. So take a deep breath and stop taking things too seriously. It’s just a video after all. However bad (or good) it turns out to be, you’re not going to an allergy. Play it down for what it is and get into action. It just takes the right demeanor and mindset. Whenever you over think things, you get a little tense!
3. Have an outline – what do you need this particular video for? Do you want to market your dental practice, or promote your dog training center? Put some rough notes on paper regarding what this is all about. Get an idea (even if sketchy) how your message needs to come across. What is the key point that you want to communicate? Write a script to get your mind focused on what needs to be said. Make it easy to read (so that it’s easy to listen to). Being prepared like this helps you feel more comfortable in front of the camera.
4. Look at the lens, not yourself – this is an incredibly important tip, not only for your comfort but also for the impact of the video. If you look at yourself while recording, you’re going to distract your audience’s attention (as well as your own). Look at the lens and address the group on the other end. Imagine that your 5 best prospects are sitting just behind the camera and you’re talking directly to them. Imagine that it’s a person, maybe your friend, listening to you. Try this a few times till you get comfortable with it.
5. Stays a good distance away – some people well tell you that getting very close to the camera is good. That it allows the transfer of emotions right to your audience. Close ups are good for some types of videos. But until you’ve mastered some fluency at it, the good thing is to maintain a proper distance. Not too far away, though. Position your camera to an arm’s length. Watch what you come up with and then adjust the distance accordingly.
6. Smile – a simple smile can make a lot of difference. The more you smile, the more you relax and thus appear natural on camera. It might not be easy when starting out. But once you get the gist of it after several practice runs, you’ll feel more comfortable recording videos. Try thinking about something interesting (relaxing) or funny as you record, but don’t get carried away. Go ahead and even have a few laughs in between takes. This, all the same, makes your video appear ‘conversational’.
7. Get some consistency – now that you have learned all the above techniques to relax on camera, it’s time to cultivate some consistency. How do you go about this? More practice. Try to do everything right without stopping, and without making mistakes. Since if you can come up with a good video right off the bat. If you can, you’re good to go. If not yet, identify the mistakes that you’re making and towards ironing out.
These 7 tips are simple but effective strategies if you’re camera shy or feel intimated recording video. Remember that regardless purpose of the video (whether you’re looking to sell a billion dollar home or move a 1950 Porsche), there are always going to be some quirks. The important thing is not to let perfection paralysis hold you back. That’s the only way you fail…so just do the thing, yes!!!