It’s called power punch – putting together an email subject line that literary makes people click. It can make all the difference in your email marketing campaigns. Think about it this way – your prospects receive tons of mail from different sources (including salesy businesses, scammers, annoying bloggers, and phishers). Naturally (and subconsciously), they have mastered the art of filtering out what’s not worth reading. If your email subject lines don’t pass the bar in the fraction of a second when your prospects stare at them, nobody’s going to read what you’re sharing, or rather buy what you’re selling. It’s that simple. Before you can even think about maximizing the impact of your email content, master the art of minting clever subject lines. Below are some timeless hacks that will make all the difference.
1. Add Some Spice
A key part of effective marketing is the relationship. No matter how crafty you get, you’re still going to have problems with effectiveness if you don’t invest in the relationship. Does the recipient of the email even know who you are? Do they trust you? Yeah, using personalization, like calling out your subscriber’s first name, can be a good way to make your emails sound better, but that sort of connection has to be earned. Focus on creating a quality relationship with your subscribers by providing stuff that they want, and you’ll find them opening your emails more often, no matter what subject lines you use — but do use a subject line that shows people that this e-mail has a lot to do with their needs and preferences.
‘Boring plain’ email subject lines are a thing of the past. They used to work when people didn’t have hundreds of businesses bombarding their mail boxes with offers, promotions, and promotions. To make people click, your subject line has to be a cut above the rest. It needs to be spiced up. But how do you just do that? Consider including some words or phrases that will evoke curiosity, emotion or controversy. Keep this in mind. For instance, consider an email subject line that compels subscribers to ‘Discover’ additional information by opening your emails. If whatever information you promise to deliver within the email content lies in line with their interest, or addresses their needs, it’s only natural that they follow through. So go right ahead and make your email subject lines purposeful!
2. Intimacy Goes a Long Way
It’s an open field out there on the internet –anyone can be anyone. Creating intimacy happens to be one of the best ways to actually break the wall and get people clicking on your email. So instead of just sending a flat subject line that hints what the email is all about, consider putting your name (a brand name, AND a human brand rep) in there. Chances are that most of your email subscribers recognize your brand for a good reason. That’s why they were willing to entrust their email address to you in the first place. Something along the lines of ‘Jennifer from ShoppingX’ works wonders.
It’s election year, and that makes political marketing emails more relevant. Through the month of June, Hillary Clinton raised fundraising from donors giving $200 or less by 17.2%. That’s partly because she’s a seasoned politician with a wide following across the country. But it’s also because her campaign marketing firm is doing one hell of a good job! Her campaign’s email subject line can provide inspiration to SMEs on how to effectively use intimacy. One of her emails asks people to register to win ‘A dinner with Hillary’. In one moment, this email breaks social, communication and perceptive barriers and before they give it a second thought, most people have already clicked!
3. Simple and Focused
There’s often a lot of controversies when it comes to the debate over how short or long an email subject line should be. But we find it that simple, no-nonsense subject lines always perform better. People have lots of things to do for their time, and few people are actually going to scroll down that subject line that reads like a short paragraph.
In the Hillary Campaign example that we shared above, ‘A Dinner with Hillary’ is a pretty short subject line. But it actually says it all. The reader gets a pretty good idea of what this might be all about without having to pause and think about it.
These tips are a great way to get started reigning some order in your email marketing strategy. It’s also very important that you learn to invest in the relationship between your brand/business and its followers/subscribers. People will do almost anything for you when there’s a strong relationship. Keep your customers in the loop and provide them with the relevant information, advice, products, etc. they need. This way, you will position yourself as a beneficial partner and people will not hesitate to open your emails.